How his father told him this when Jones bought the Cowboys: “You better not fail, because you’ll be known as a loser for the rest of your life. Jones begins by talking about his father. The answer is nearly 10 minutes long, no lie. “If you had to start all over again, could you win someplace else the way you have with the Cowboys? Here Jones is at Super Bowl XXX, set up with his own interview area and so in his glory, a crowd in front of him as big as those belonging to his players. Maybe someday Boss Jerry of the Cowboys will make a mess of these Cowboys the way Boss Steinbrenner did with his championship Yankees of the late 1970s. Whatever people say about him, and Jones shrugs most of it off the way Emmitt Smith shrugs off tacklers, he knows this: there isn’t a football fan anywhere who wouldn’t want him to come in and buy his team. Right now, he is the only owner worth talking about. You don’t have to like Jones even a little bit to understand he is more than the sports owner doing the most talking. Maybe by Sunday night, Jones’ Cowboys will be called one of the best football teams in history. Neither will this: He has built the Cowboys, almost from scratch, into the most colorful team in professional sports. ![]() He also has the idea that only some NFL laws apply to him. He has this idea that people would rather look at him on the sidelines than the cheerleaders. ![]() He is loud and pushy, desperate to be as much a Cowboy celebrity as Troy or Emmitt or Michael or Deion. Jones goes out of his way to make it easy for them. PHOENIX People root for the Dallas Cowboys or against Jerry Jones.
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